OK. So all together it seems I finally managed to build a website that looks pretty cool, design wize – and works flawless technically. The website is running on one dedicated server (midnight12.com). Platform is Joomla 3.1.0 running with some plugins and customized modules to make it all look good and jelly.
The template on the website is a customized version of protostar, default Joomla template. DNS is managed by Namecheap.com and consist of 1. A record 51.77.1XX.2XX, 2. CNAME www.midnight12.com. I use CNAME for the www part as its recommended by Google for best practises when running a website and if you want to keep away from duplicate content. Traffic is coming in and I do see some activity in regards to member registrations and visitors – so it turns out to be quite a nice project – I know from past projects that if one is consistant with updates and let the time pass some, the Search Engines and your visitors will thank you by keep coming back :-)
My best advice is to build a website towards the visitors and not to please the Search Engines, since it is your visitors that will be using your website. The SE´s are just a pleaser factor to make it easier for you to get settled and move on to different projects or to broaden your existing website with new and fresh content. Advertisements are going to be the next step for midnight12.com and I know exactly how that will turn out. Really fucking expensive, but alot of visitors to pay the bill by using my sponsors (affiliate programs I am using).
Here´s a screenshot for the people who are technical savvy.
Some music to start the day: https://www.youtube.com/watch?v=wKdOrFGojQE